GE Appliances Launches New CAFE Brand
GE Appliances announced the launch of its new Café brand with The Matte Collection, the brand’s first line of customizable, modern kitchen appliances. Disrupting the industry of stainless with brushed bronze, brushed stainless, brushed copper and brushed black hardware and luxury matte finishes, Café’s Matte Collection offers a line of appliances for the stylish consumer shopping within a mass premium price range. The Matte Collection, Café’s first line of customizable appliances, features an array of metal knobs, handle choices and premium finishes to reflect a consumer’s personal sense of style
